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Accounting/Finance
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Social Media Strategist
Job Description
This role encompasses strong Content Writing, Social Media Skills and Digital Marketing capabilities. You will be managing editorial calendars, writing, content development and more.
You will own and drive the brand along with elevating their content to continue establishing their presence in the Digital & Social Media Space. They are offering Comprehensive Benefits that start day 1, a competitive salary with up to a 15% bonus, matching up to 9% of pay on 401k and 20 days off to start + other benefits too!
- Advancing the end-to-end social media strategy, execution, and growth for organic social channels (Facebook, Twitter, LinkedIn, YouTube)
- Managing daily operations and initiatives, including editorial calendars, content development/execution (images, posts, and videos), and engagement with users
- Developing specific, measurable objectives, as well as innovative strategies to build the Company’s social media presence and promote the Company’s brand
- Writing dynamic and compelling content that demonstrates correct voice, subject matter expertise and best practices to effectively reach and engage users – role supports all aspect of social media from organic & paid social channels to community management and enablement (which include social selling, HR, reputation management, etc.)
- Influencer content and campaign management–own and evolve our influencer program from ideation, through launch, reporting, and optimization. Must be able to project manage multiple objective driven influencer campaigns across social channels.
- Support reputation management and social customer care programs with written and video content that advances our strategy, meets compliance policies, while reflecting our tone of voice
- Conceive, create, and publish organic content on ALL social channels including LinkedIn, Facebook, Instagram, YouTube & Twitter
- Collaborate on digital and integrated marketing campaigns with various marketing groups including digital marketing, creative/content, production, and data analytics
- Identifying key performance indicators (KPIs) for organic and paid advertising campaigns
- Monitoring effective benchmarks and best practices for measuring campaigns, as well as trends in social media tools, applications, channels, design, and strategy
- Managing and maintaining the monitoring and analytics systems to track engagement and results, and creating reports as needed
- Coordinating and routing materials for internal review, collecting feedback and obtaining necessary internal approvals
- Occasional monitoring of social activity for brand and service issues requiring immediate attention and ensuring that crisis communications plans are effectively followed
- Manage priorities and budgets for a team of freelance designers, writers, and social strategists
Job Requirements
- Bachelor’s degree in Communications, English, Journalism, Marketing or New Media
- 5+ years digital marketing experience specializing in social media and/or community management
- 1+ years of marketing experience in financial services
- Hands on experience managing developing and managing organic social media campaigns on Facebook, Twitter, LinkedIn, Instagram, and YouTube, in the financial services industry/regulated environment
- Extensive experience writing and creating social content including posts, blogs, articles, infographics, polls/surveys, testimonials, livestreams, and videos
- Creative thinker with analytical and problem-solving abilities, as well as excellent writing, verbal, and interpersonal skills
- Proficient with social media management software and social listening tools such as Hootsuite, Brandwatch, Adobe Creative Suite (Photoshop, Illustrator); Microsoft Office (Word, Excel, PowerPoint)
- Experience working with Legal and Compliance departments in getting approvals on social media content as well as managing overall corporate social media policies
- Must provide 2-3 samples of work including social media campaigns and content
- Annual Bonus
- Comprehensive Benefits Package (medical, dental, and vision) that starts day one of employment
- Company 401K match up to 6% plus a new non-elective employer contribution of 3%
- Parental Leave: 8 weeks fully paid
- Paid time off: 20 days plus two floating personal holidays
- Matching Gift Program: Mutual of America matches donations of $25 or more to your favorite organizations
Meet Your Recruiter
Helaine Bocker
My name is Helaine Bocker. I started with Lloyd Staffing in 1997 placing Creative Talent. I attended NYIT and majored in Graphic Design. After years of working in the field as a Graphic Designer, I decided to start my own business, yet I yearned for something more and realized I needed to be around people. I decided to start freelancing through Lloyd and one day they reached out to me, not for a freelance job, but to ask me to interview for an internal role with them. Twenty-four years later, I am still here, loving what I do! I am passionate about representing people and companies in the best light! It is always rewarding to hear that the people I've worked with have had a positive experience. Being honest and having integrity, along with treating people with respect is truly what I enjoy most. There have been many times when I've worked with candidates who didn't recognize their own talents and helping them review their skills for various roles is very rewarding. Working with the best companies and representing talent is truly fulfilling to me and I look forward to many more years in this industry. #LIVINGLLOYD
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