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Senior Digital Marketing Strategist

Cold Spring Harbor, NY 11724

Posted: 03/13/2023 Employment Type: Permanent Category: Creative/Digital Job Number: 259504 Pay Rate: 85K-100K

Job Description

Sr. Digital Marketing Strategist  who will assist in the strategic planning, execution and optimization of our clients online marketing efforts for our Luxury Brand.   In this role you will be responsible for a 360 Digital Marketing approach.  BtoB and BtoC experience a must!  Luxury Brand ++!
Ideal candidate will have a minimum of 4+ years planning digital strategies as well as execution skills. You will create Brand Awareness through various digital channels:  Online Content,  Social Media, Video, Email Marketing Campaigns, Paid Search, SEO/SEM, Analytics and Reporting.  This role is onsite - beautiful office! 5 days/week.
·       Assist in the formulation of strategies to build a lasting digital connection with consumers
·       Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
·       Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
·       Be actively involved in SEO efforts (keyword, image optimization etc.)
·       Prepare promotional emails and organize their distribution through various channels
·       Provide creative ideas for content marketing and update website
·       Collaborate with designers to improve user experience
·       Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
·       Acquire insight in online marketing trends and keep strategies up-to-date
·       Assist with strategies in creating Video campaigns
·       Work with Creative Department as well as various vendors to meet and exceed goals.

Job Requirements

·       Proven experience in Digital Marketing and Strategy role or similar
·       Excellent understanding of digital marketing concepts and best practices
·       Experience with B2C/B2B social media, Google Adwords and email campaigns and SEO/SEM
·       Perfect knowledge of web analytics tools Google Analytics
·       Skills and experience in creative content writing
·       Analytical mindset and critical thinking
·       Excellent communication and interpersonal skills
·       BA in marketing or relevant field
·       Min. 4+ years in a digital marketing strategy role.

Meet Your Recruiter

Helaine Bocker




My name is Helaine Bocker. I started with Lloyd Staffing in 1997 placing Creative Talent. I attended NYIT and majored in Graphic Design. After years of working in the field as a Graphic Designer, I decided to start my own business, yet I yearned for something more and realized I needed to be around people. I decided to start freelancing through Lloyd and one day they reached out to me, not for a freelance job, but to ask me to interview for an internal role with them. Twenty-four years later, I am still here, loving what I do! I am passionate about representing people and companies in the best light! It is always rewarding to hear that the people I've worked with have had a positive experience. Being honest and having integrity, along with treating people with respect is truly what I enjoy most. There have been many times when I've worked with candidates who didn't recognize their own talents and helping them review their skills for various roles is very rewarding. Working with the best companies and representing talent is truly fulfilling to me and I look forward to many more years in this industry. #LIVINGLLOYD

TV show most likely to binge on: HGTV - Love it or List it!

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