Manager, Ecommerce Growth and Lifecycle
Posted: 06/08/2026
Employment Type:
Permanent
Category: Other
Job Number: 262307
Pay Rate: $100-110k
Job Description
Manager, Ecommerce Growth & Lifecycle
Overview
We are looking for a data-driven Manager, Ecommerce Growth & Lifecycle to own the optimization of the customer journey across acquisition, conversion, retention, and personalization. This role will focus on improving key ecommerce metrics including conversion rate, customer acquisition efficiency, average order value, repeat purchase rate, and customer lifetime value.
Working cross-functionally with Marketing, CRM, Merchandising, Creative, and Development teams, you will identify growth opportunities, execute testing initiatives, and create seamless customer experiences that drive both new customer acquisition and long-term retention.
Key Responsibilities
- Own and optimize key ecommerce experiences across landing pages, product pages, cart, checkout, account, and post-purchase journeys.
- Develop and execute a structured A/B testing and personalization roadmap to improve conversion, retention, and revenue performance.
- Partner with Marketing and CRM teams to align on-site experiences with acquisition campaigns and lifecycle marketing initiatives.
- Analyze customer behavior, site performance, and lifecycle metrics to identify opportunities for growth and optimization.
- Drive initiatives that improve conversion rate, average order value, repeat purchase rate, and customer lifetime value.
- Collaborate with Development, Design, and Merchandising teams to launch and measure new site experiences and enhancements.
- Establish reporting and insights that translate data into actionable business recommendations.
Job Requirements
Qualifications
Required
- 3–5 years of experience in ecommerce growth, CRO, lifecycle marketing, CRM, or retention-focused roles.
- Experience managing A/B testing and experimentation programs in an ecommerce environment.
- Strong analytical skills with experience using ecommerce analytics, testing, and customer insights tools.
- Proven track record of improving conversion, retention, or customer lifetime value metrics.
- Ability to work cross-functionally and manage multiple initiatives in a fast-paced environment.
Preferred
- Experience with Shopify Plus and leading testing, personalization, CRM, or loyalty platforms.
- Familiarity with paid acquisition channels and lifecycle marketing strategies.
- Experience within a high-growth ecommerce or direct-to-consumer business.
What You'll Bring
You are curious, analytical, and customer-focused, with a passion for using data and experimentation to drive growth. You thrive in collaborative environments and enjoy turning insights into measurable business impact.
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