Digital Marketing Strategist
Job Description
Our client is seeking a highly organized and creative Digital Marketing Specialist to support digital campaigns, webinars, social media, email marketing, website updates, and print marketing initiatives. This is an excellent opportunity for a hands-on marketing professional who thrives in a collaborative environment and enjoys balancing creative execution with technical marketing operations.
• Manage the full lifecycle of educational webinars including Zoom setup, email campaign creation in Marketo and Knak, attendee communications, and post-event follow-up
• Upload webinar recordings to YouTube and execute post-event email workflows
• Create and maintain an integrated social media calendar across organic social channels
• Write engaging copy and develop graphics for social media, email, and marketing campaigns
• Monitor social media engagement and track campaign performance metrics and KPIs
• Coordinate print and digital marketing materials including sales flyers, catalogs, direct mailers, and promotional assets
• Support website updates, landing page maintenance, and digital asset management through CMS platforms
• Collaborate cross-functionally with creative, merchandising, education, and digital teams on marketing initiatives and special projects
- 4+ years of digital marketing, marketing coordination, or related experience
- Experience with Marketo, Zoom, Knak, CMS platforms, and social media management tools
- Strong copywriting and content creation skills across digital and print channels
- Experience managing webinar campaigns and marketing automation workflow
- Proficiency in Canva or similar design tools with an eye for brand consistency
- Excellent organizational skills with the ability to manage multiple deadlines and priorities
- Strong communication and collaboration skills
- Bachelor’s degree in Marketing, Communications, or related field preferred
- Marketo certification is a plus
Meet Your Recruiter
Dawn Viergutz
I am a certified Sr. Staffing Specialist who got into the recruitment and search industry back in Y2K. I worked with another regional staffing firm until I joined Lloyd in 2006 and have been happily employed here ever since. I’ve spent the majority of my tenure working with contract (temporary) talent in roles ranging from Administrative Support to Customer Relations, to Backoffice Accounting and much more. I try to work closely with our staffing associates to address their needs for working contract engagements whether it be for scheduling flexibility, to explore career options or simply because the temporary nature of the work is appealing. I try to get to know my contract associates so that I can keep them as busy as they want to be when it comes to short or long-term employment. I’m a good example of using the pandemic to pursue a dream and recently relocated to my favorite vacation spot, Myrtle Beach, SC as my new home. Fortunately, remote work is a great option. #LIVINGLLOYD
I love to cook, spend time with my daughter and grandkids and get real personal satisfaction when I know I’ve made the ideal match between talent and employer. Everyone deserves a job they enjoy doing!