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Paid Media Manager
Job Description
Company Overview:
Position Summary:
Key Responsibilities:
- Plan, launch, and manage paid media campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, and emerging platforms.
- Optimize campaign performance to meet and exceed KPIs such as ROAS, CPA, and CAC.
- Work closely with the creative team to guide ad content development and perform ongoing A/B testing on messaging, visuals, and formats.
- Analyze campaign data to generate actionable insights and regular performance reports.
- Manage budgets efficiently and forecast spend based on growth goals and performance trends.
- Oversee the entire paid funnel, from awareness to conversion and retention.
- Monitor platform trends, algorithm changes, and competitive activity to stay ahead.
- Manage agency and vendor relationships as needed.
Qualifications:
- 3–5 years of hands-on experience managing paid media campaigns in a DTC or eCommerce setting.
- Demonstrated success managing six-figure monthly budgets and achieving strong campaign performance.
- Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising tools.
- Strong analytical skills with experience using Google Analytics, Excel, and attribution models.
- Familiarity with CRO best practices and landing page optimization.
- Self-starter with excellent communication and project management abilities.
- Passion for mission-driven work, particularly in health or safety-related industries, is a plus.
Benefits & Perks:
- Hybrid work schedule: 3 days in-office, 2 days remote (Suffolk County, Long Island)
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off (PTO) and holidays
- Purpose-driven culture focused on making a meaningful impact
Meet Your Recruiter
Helaine Bocker
My name is Helaine Bocker. I started with Lloyd Staffing in 1997 placing Creative Talent. I attended NYIT and majored in Graphic Design. After years of working in the field as a Graphic Designer, I decided to start my own business, yet I yearned for something more and realized I needed to be around people. I decided to start freelancing through Lloyd and one day they reached out to me, not for a freelance job, but to ask me to interview for an internal role with them. Twenty-four years later, I am still here, loving what I do! I am passionate about representing people and companies in the best light! It is always rewarding to hear that the people I've worked with have had a positive experience. Being honest and having integrity, along with treating people with respect is truly what I enjoy most. There have been many times when I've worked with candidates who didn't recognize their own talents and helping them review their skills for various roles is very rewarding. Working with the best companies and representing talent is truly fulfilling to me and I look forward to many more years in this industry. #LIVINGLLOYD
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